CONTENTS
INTRODUCTION
Affiliate 1 What is Arts Management?
Defining the arts
Defining culture
Defining arts management
Organizing the arts through history
The arts in America
The arts in contemporary guild
In determination
Chapter 2 Management in the Arts Organization
Management today
The 4 functions of management
Historical evolution of management: 1776-1920
Historical development of direction: 1920-2000
Management and the arts organisation
Leadership vs. management
In conclusion
Chapter 3 Organizational Construction
Philosophy of organizational structure
For-profit business (aka "the private sector")
Authorities (aka "the public sector")
Not-for-turn a profit business (aka "the philanthropic sector")
Alternative structures
Choosing a structure
Forming an arts non-for-turn a profit
In conclusion
Chapter 4 Planning for Organizational Success
Why program?
Why not plan?
Types of plans
Mission, vision, and values
Assessing the organization: the situational analysis
Creating the plan: Goals, objectives, and strategies
Managing the planning procedure
In conclusion
Affiliate five Governance and the Board of Directors
Governance vs. management
The not-for-profit board of directors
Types of boards
Fiduciary duty
Governing responsibilities of the board of directors
The role of the board in fundraising
Committees of the board
The relationship of board and staff
Recruiting board members
In conclusion
Affiliate half-dozen Human Resources in the Arts Organization
The non-for-profit workforce
Which types of staff should exist hired?
The organizational chart
Personnel management
Volunteers in the arts arrangement
In conclusion
Affiliate 7 Plan Planning and Evaluation
Mission-based program planning
Functions of arts organizations
Artistic considerations in planning
Audience and community considerations
Defining success
Determining feasibility
Evaluating programs
In conclusion
Affiliate 8 Financial Management in the Arts Arrangement
Financial distinctions of not-for-profit businesses
Financial management terms and concepts
Financial management systems
Chart of accounts
Types of fiscal statements
In conclusion
Chapter nine Planning for Financial Management
Indicators of fiscal health
Internal controls
The financial management cycle
Budgeting
Planning and accounting for contributed income
Fund bookkeeping
Planning and bookkeeping for earned income
Auxiliary business organization ventures
Asset management
In conclusion
Chapter 10 Fundraising Basics
What is fundraising?
The fundraising mentality
Preparation for successful fundraising
Who supports the arts?
Authorities'south office in arts support
In conclusion
Chapter 11 Fundraising Basics and Bolts
Donor relations and fundraising ethics
Prospect research
The almanac campaign
Writing successful fundraising letters
Successful grant writing
Soliciting corporate sponsorship
In conclusion
Chapter 12 Education and the Arts
Defining basic terms
The arts and human development
Arts education in the school setting
Education in the arts organization
In determination
Affiliate xiii Marketing and Audience Development
Challenges of marketing the arts
The marketing mindset
Understanding arts audiences
Has engineering science injure arts attendance?
How consumer behavior affects marketing
Marketing trends and practices
The touch on of social media
Audience development
Marketing planning
Marketing research
In determination
Chapter fourteen Marketing techniques
Target marketing
Positioning
Communicating the bulletin
The marketing mix
The offset P: Product
The 2nd P: Place
The third P: Toll
The quaternary P: Promotion
Public relations
Ad
Sales promotion
In conclusion
Affiliate 15 Community engagement
What is community appointment?
Challenges of community date
Community arts evolution
Social and civic benefits of arts and culture
Arts in the economy
Public art
In conclusion
Chapter 16 Advocating for the Arts
Regime and the arts
Arts in the United States
Advocacy
Making the case for the arts
Getting started in legislative advocacy
Developing effective letters
In decision
APPENDICES
GLOSSARY
NOTES
REFERENCES
AUTHOR BIO
INDEX