Javascript required
Skip to content Skip to sidebar Skip to footer

Ellen Rosewall Arts Management Uniting Arts and Audiences in 21st Century New York

Cover

Arts Management

Uniting Arts and Audiences in the 21st Century

Second Edition

Author Ellen Rosewall

Table of Contents

CONTENTS

INTRODUCTION

Affiliate 1 What is Arts Management?
Defining the arts
Defining culture
Defining arts management
Organizing the arts through history
The arts in America
The arts in contemporary guild
In determination

Chapter 2 Management in the Arts Organization
Management today
The 4 functions of management
Historical evolution of management: 1776-1920
Historical development of direction: 1920-2000
Management and the arts organisation
Leadership vs. management
In conclusion

Chapter 3 Organizational Construction
Philosophy of organizational structure
For-profit business (aka "the private sector")
Authorities (aka "the public sector")
Not-for-turn a profit business (aka "the philanthropic sector")
Alternative structures
Choosing a structure
Forming an arts non-for-turn a profit
In conclusion

Chapter 4 Planning for Organizational Success
Why program?
Why not plan?
Types of plans
Mission, vision, and values
Assessing the organization: the situational analysis
Creating the plan: Goals, objectives, and strategies
Managing the planning procedure
In conclusion

Affiliate five Governance and the Board of Directors
Governance vs. management
The not-for-profit board of directors
Types of boards
Fiduciary duty
Governing responsibilities of the board of directors
The role of the board in fundraising
Committees of the board
The relationship of board and staff
Recruiting board members
In conclusion

Affiliate half-dozen Human Resources in the Arts Organization
The non-for-profit workforce
Which types of staff should exist hired?
The organizational chart
Personnel management
Volunteers in the arts arrangement
In conclusion

Affiliate 7 Plan Planning and Evaluation
Mission-based program planning
Functions of arts organizations
Artistic considerations in planning
Audience and community considerations
Defining success
Determining feasibility
Evaluating programs
In conclusion

Affiliate 8 Financial Management in the Arts Arrangement
Financial distinctions of not-for-profit businesses
Financial management terms and concepts
Financial management systems
Chart of accounts
Types of fiscal statements
In conclusion

Chapter nine Planning for Financial Management
Indicators of fiscal health
Internal controls
The financial management cycle
Budgeting
Planning and accounting for contributed income
Fund bookkeeping
Planning and bookkeeping for earned income
Auxiliary business organization ventures
Asset management
In conclusion

Chapter 10 Fundraising Basics
What is fundraising?
The fundraising mentality
Preparation for successful fundraising
Who supports the arts?
Authorities'south office in arts support
In conclusion

Chapter 11 Fundraising Basics and Bolts
Donor relations and fundraising ethics
Prospect research
The almanac campaign
Writing successful fundraising letters
Successful grant writing
Soliciting corporate sponsorship
In conclusion

Chapter 12 Education and the Arts
Defining basic terms
The arts and human development
Arts education in the school setting
Education in the arts organization
In determination

Affiliate xiii Marketing and Audience Development
Challenges of marketing the arts
The marketing mindset
Understanding arts audiences
Has engineering science injure arts attendance?
How consumer behavior affects marketing
Marketing trends and practices
The touch on of social media
Audience development
Marketing planning
Marketing research
In determination

Chapter fourteen Marketing techniques
Target marketing
Positioning
Communicating the bulletin
The marketing mix
The offset P: Product
The 2nd P: Place
The third P: Toll
The quaternary P: Promotion
Public relations
Ad
Sales promotion
In conclusion

Affiliate 15 Community engagement
What is community appointment?
Challenges of community date
Community arts evolution
Social and civic benefits of arts and culture
Arts in the economy
Public art
In conclusion

Chapter 16 Advocating for the Arts
Regime and the arts
Arts in the United States
Advocacy
Making the case for the arts
Getting started in legislative advocacy
Developing effective letters
In decision

APPENDICES
GLOSSARY
NOTES
REFERENCES
AUTHOR BIO
INDEX

Cover

Arts Management

Uniting Arts and Audiences in the 21st Century

Second Edition

Author Ellen Rosewall

Author Information

Ellen Rosewall is Professor Emerita at the University of Wisconsin-Green Bay, having recently retired equally Professor and Chair of Arts Management where she coordinated and taught the Arts Management programme. She is co-editor of Arts and Cultural Management: Disquisitional and Chief Sources (2018), and has served as Vice President of the Association of Arts Administration Educators (AAAE) and President of both the Wisconsin Public Radio Association and Arts Wisconsin.

Cover

Arts Management

Uniting Arts and Audiences in the 21st Century

Second Edition

Author Ellen Rosewall

Reviews and Awards

"Arts Management covers the gambit of problems in arts management. It is beautifully researched and written; sophisticated but accessible." --William Krause, Hollins Academy

"This volume is developmentally appropriate for today's undergraduate student, and is both accessible in that regard and inviting of farther engagement. The book feels personal -- as though the author is speaking from the page -- as opposed to overly sterile or clinical. The book feels similar a teacher teaching me equally opposed to a production teaching me." --Jenny Fiebig, Fayetteville State University

"This text is a comprehensive await at arts management that volition help anyone with a vision of a not-turn a profit arts organization move towards a realized arts arrangement." --Kimberly 1000. Harding, Florida A&M University

ashkeelithe.blogspot.com

Source: https://global.oup.com/academic/product/arts-management-9780197513767